Frequently asked questions
Answers to what you ask most often before working with us, without the fluff.
Process and working together
What happens after the first contact?
Send your website address through the contact form. Within 24 hours, you get an audit with specific numbers showing what your current website costs you. If it makes sense to continue, we propose a scope and timeline. Once approved, we redesign or build the website and measure the result against the starting point. The process is the same for automation, except we analyze a process instead of a website: what is done manually today and how many hours it takes.
How long does a website redesign take?
It depends on the scope: the number of pages, integrations (online store, CRM, payments) and the amount of content to migrate. You get a specific timeline with the audit, before you sign a contract.
Do I need an existing website to get started?
No. Fotobazoš.cz was built from scratch, with no old website or existing platform. In that case, we skip the old website audit and go straight to design.
Automation and AI
What can you automate?
Anything with a clear input and output that repeats: sorting emails and enquiries, replying to reviews, social media content, listings, system integrations, reports, document data extraction or an internal assistant working with company documents. Automating a task that takes ten minutes once a month is not worth it. We will tell you that directly.
What if AI makes a mistake?
That is why AI suggests and a person decides. A new system starts in shadow mode: it sorts and suggests, but sends nothing. Then you approve each step with a single tap. Only what has proven itself in production can run on its own, and even then there is a log and a way to intervene. When facts are involved (prices, stock availability), a second step checks the output against the data source.
Where does our data go?
It depends on the solution, and we agree on it in advance. It is never done without your knowledge. In general, we send a language model only what the task needs. For email sorting, for example, addresses and phone numbers are removed before the text leaves the server. The solution proposal describes where the system runs and which models it uses.
Do we need to change the systems we use for automation?
Usually not. We connect through what you already have: APIs, product feeds, exports, email or a shared folder. For example, marketing automation at Fotobazoš runs entirely outside their website. It reads the feed and sitemap, so nothing on the website needed to change.
How long does deployment take?
It depends on the scope. We start with a single automation that runs in shadow mode on your real data as soon as possible. That is the fastest way to find out whether it works. You get a specific timeline after the process analysis, rather than a rough guess.
How much does automation cost?
We do not publish a price list because the price depends on the number of connected systems and the volume of work. First, we calculate what manual work costs you today (using the calculator on the Automation page). You get the solution price alongside that number so you can see whether it pays off. If it does not, we say so.
When will the AI phone assistant be available?
We are working on it. We will not announce a date until it is finished and tested in real operations. If you are interested, write to us. We will get in touch when we start looking for the first businesses for the pilot.
Do we need our own IT department?
No. Operations, updates and automation monitoring are part of the solution. On your side, you just need someone who understands the process and approves the output, typically the person doing that work manually today.
Technology
How long does a migration to Next.js take?
The main variable is the content and integrations, rather than the framework: how many pages, forms and third-party connections (payments, CRM, email) need to move without losing functionality or SEO value (301 redirects and preserved URLs where possible). You get the scope in the audit, rather than a blanket estimate up front.
Why Next.js instead of WordPress or Shoptet?
An off-the-shelf solution is faster to launch, but you pay for it later through plugins that slow things down and business logic you cannot adapt. Next.js gives you control over performance and what the website can actually do. We cover when to use an off-the-shelf solution and when to build a custom website in more detail in our Next.js vs. WordPress comparison.
Is the new website ready for AI assistants (ChatGPT, Perplexity) too?
Yes: structured data (schema.org), full content available without relying on JavaScript, and a website summary in a machine-readable format. This website meets those requirements itself. See the AI-ready section on the Websites page.
Who will manage the website after it is finished?
It depends on the project. For online stores, we build an admin area clients can use themselves without technical training. That is exactly how order management works at Fotobazoš.cz. For simpler websites, we agree on the handover and scope of ongoing management individually.
Pricing and scope
How much does a website redesign cost?
We do not publish a price list. The price depends on the scope, which varies from project to project. You get a specific number with the free audit, rather than a rough guess. We explain our collaboration models (fixed price vs. Time & Material) on the Working together page.
Is the website audit really free?
Yes, without exception and with no obligation to continue. Within 24 hours, you get specific numbers about your website.
What is the difference between fixed price and Time & Material?
A fixed price gives you budget certainty for a clearly defined scope. Time & Material (paying for time worked) makes sense when the scope evolves, typically in longer collaborations with ongoing changes. We discuss which model fits your project after reviewing the scope in the audit.
Operations and security
How do you measure the reduction in financial losses?
The calculator on the Websites page uses a conservative model: a below-average website converts at around 1%, and a well-built one at around 3%. Multiplying the difference by traffic and average order value shows how much money the old website leaves on the table each month. After the new website launches, we measure actual conversion continuously over a longer period, rather than judging it after the first week. Short-term fluctuations tell us nothing.
What happens to my data and backups?
We deploy websites through Vercel with a deployment pipeline connected to Git. Every change is versioned and can be rolled back. Backups and specific operational settings (databases, storage) depend on the type of project.
Who will have access to the source code?
You will. The repository stays yours. You do not depend on us as the only people who can access your website.