Structured data (Schema.org)
Structured data is a machine-readable description of a page’s content in a standardized format (schema.org) that search engines and AI assistants can process reliably.
The most common implementation is JSON-LD - a block of code in the page’s `<head>` that describes what the page is about: an organization, a person, a product, an article, frequently asked questions. Google uses it for rich results (review stars, breadcrumbs in the SERP), and AI assistants use it as a more reliable source of facts than parsing free text.
Without structured data, a crawler has to guess what is main on the page - with it, it gets an explicit, unambiguous answer. This website has structured data linked through `@graph` and `@id` - the organization points to the founder, case studies point to the organization and the service, and it is all one connected graph of entities, not isolated pieces.
It is one of the three legs of an AI-ready website (together with content available without JavaScript and a machine-readable summary of the site) - and the one level of optimization that 90% of company websites skip entirely.
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